Dianne Talks Business With Seena Sharp
August 22, 2007
Have a great idea? Wonder if it’s a viable product or service? Discover how to launch a new product or move into a new market the right way. Market intelligence will save you valuable time money and resources. Find out how!
Episode Segments:
Seena Sharp, Sharp Market Intelligence.
What is market intelligence? Here are the elements to making your business a success.
Competitive Market Intelligence
How does Sharp Market Intelligence find business information? Here’s how to start the research, information you will find initially, and steps to follow.
Why do companies need Competitive Market Intelligence?
Seena discusses examples of successful clients who have used competitive Market Intelligence to launch new business ventures.
Trends in the Market place.
Seena discusses trends in the market place. What are bundled products? How do companies such as McDonalds and Nike use this concept?
Seena Sharp is president of Sharp Market Intelligence, a firm specializing in marketing information for corporate clients.
Seena Sharp’s reputation and passion for marketing have earned her mention in the trade and business press, including Peter Drucker’s Leader to Leader newsletter, Bloomberg Business, The Los Angeles Times, Nation’s Business, Inc, Marketing News, and more. She’s also been quoted in books “Competitive Intelligence by Larry Kahaner, and others.
Seena Sharp earned a Masters Degree from New York University and enjoyed a successful corporate career in New York City prior to launching Sharp Market Intelligence in 1979 in Los Angeles.
For more information visit: www.sharpmarket.com.
