Dianne Talks Business With Michele Lando
February 2, 2007 
A company’s brand is more than it’s logo. How can a company create and establish brand?
Michele Lando, a principal of Skilset Communications in Pasadena, CA, discusses a holistic approach to establishing and maintaining a company’s brand identity. You as an individual can be perceived as a brand too! Find out how! What is a company brand and how important is this? Companies are identified by their corporate brand. How does a company’s name, product, public relations, logo and website connect to its brand identity? How does a brand define a company’s reputation? How do human talent and intellectual property influence a corporate brand? What are brand recruitment managers? How to build a corporate brand. Does your brand drive your organization? A holistic approach to brand awareness starts from the top of a company. Michele Lando the differences between brands such as Volvo and Mercedes. What are the “hows” of branding? What are common mistakes companies make to sabatoge their brand? Five categories of brand building and maintenance.
Michele Lando discusses five categories of brand building and maintenance, including ways companies create systems and processes for their employees to live the brand. How does consistency play a part in the success of your corporate brand, good name, and creating great service? How does a good brand differentiate you from your competition? What are the connections between brand, marketing and sales? What are the differences between personality and positioning distinctions?How do you create an individual brand? Do people have brands which define them? What do you personally stand for in your circles of influence? What do people think when they think about you? How can you personally create and be a brand?
www.skilset.com
